Turn the inquiries you already get into signed admissions — and see it in dollars, weekly.
Acensus builds and runs the intake, follow-up, and demand system for private-pay home care agencies doing $3–8M. Built by a former J.P. Morgan healthcare banker who has worked the buy side of this industry's consolidation. One agency per service area.
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Built like a bank. Run like an operator.
Most agencies don't have an inquiry problem — they have a conversion problem. Industry-wide, a large share of home care inquiries never become admissions. The family reached out, ready to talk, and intake let them slip.
We build the system that turns inquiries into admissions: intake, speed-to-lead, and structured follow-up on the inquiries you already receive — then demand on top. And we report the result in operator units: billable hours per week and monthly revenue run-rate.
What is your intake leak worth?
Move the sliders to your agency's numbers. This uses only your inputs — no assumptions, no invented benchmarks. The output is what walks out the door each year when inquiries don't convert.
"The diagnosis alone was worth the call. We were losing inquiries on Friday evenings and never knew it. Follow-up went live in week two and admissions picked up before we spent a dollar on ads."
"I've hired three marketing agencies before this. Acensus is the first that started with our intake instead of our ad budget. The weekly numbers are exactly how I want to see the business."
"They measured our baseline first, then reported against it every week. No vanity metrics, no vague updates — just admissions and run-rate. Exactly what I wanted from a partner."
He advised the buyers of agencies like yours. Now he builds the system inside them.
Sam spent his career in the J.P. Morgan Healthcare Coverage Group and at Barclays, advising on 40+ M&A and capital-raise transactions — including roll-ups of home care, in-home health, and elderly-care businesses.
He hasn't just watched the consolidation wave sweeping this industry — he's worked the buy side of it. He knows which numbers make an agency a platform, which make it an add-on, and which make it invisible to buyers.
Acensus is that discipline applied to your intake. Every claim ties to a metric. No vanity reports, no adjectives doing a number's job — and one agency per service area.
J.P. Morgan · Barclays
US & UAE
One system, three phases
Seal the bucket
Intake system, 5-minute speed-to-lead, 21-day follow-up, and review engine — live on the inquiries you already receive.
Add volume
Google and Meta campaigns targeting families actively searching for care in your territory. No awareness spend, no vanity campaigns.
Prove it
Full attribution from first contact to signed client. Three numbers every Monday: inquiries, assessments, clients added.
The milestones we publish
We measure and log your true baseline.
Your real inquiry-to-admission conversion rate, missed-call rate, and speed-to-lead — measured, not estimated. Every milestone that follows is reported against this logged number, so "incremental" means exactly that.
Diagnosis delivered. Follow-up live on 100% of inquiries.
Your intake leak is mapped and the follow-up infrastructure is running on every incoming inquiry — speed-to-lead under five minutes, structured 21-day sequence. The bucket is sealed before a dollar of demand is added.
Measurable qualified-inquiry lift above baseline.
Demand is layered on top of a system that now converts. We report the qualified-inquiry lift against your logged Day 0 number — in operator-native units, reviewed weekly.
Attribution end to end. Growth becomes predictable.
Every inquiry tracked from first contact to signed client, attributed to source. You know your cost per admission by channel — and the monthly run-rate stops being a feeling and becomes a number.
Stop renting shared leads. Own your demand.
Renting shared leads
- —The same inquiry is sold to three or four agencies at once
- —You pay per lead — and pay again when it doesn't close
- —The family already talked to your competitor before you called back
- —When you stop paying, the pipeline stops that day
Owning your demand
- —Inquiries come to you, exclusively — never resold
- —Intake converts them, so cost-per-admission drops as you scale
- —Speed-to-lead under five minutes — you're first, not fourth
- —The system is an asset you keep — it compounds month over month
One system. Two levels of scale.
Everything across the three phases is included at both levels. Ad spend is billed by Google and Meta directly to you — no pass-through markup. Investment is discussed on the call, sized to your territory.
- —One service territory
- —Everything in phases 1–3: intake system, speed-to-lead, 21-day follow-up, reactivation, review engine, Google & Meta campaigns, full attribution
- —Weekly snapshot + monthly strategy call
- —Market exclusivity in your service area
- —Up to three territories
- —Everything in phases 1–3, across every territory
- —Caregiver recruitment campaigns included
- —Bi-weekly strategy cadence + direct channel to the team
- —Market exclusivity in every service area
we publish
By day 30 — diagnosis delivered and follow-up infrastructure live on 100% of incoming inquiries. By day 60 — measurable qualified-inquiry lift above your logged baseline. We publish milestones and report against them weekly — in billable hours and run-rate.
One agency per service area. Find out if yours is still open.
A 20-minute discovery call with the principal — not a sales rep. We benchmark your intake against agencies your size. If the math doesn't justify an engagement, we'll say so.
Book a Discovery Call